How to Stop Adding Features to Your Vibe-Coded App (When None of Them Are Working)

You shipped a feature last week. It didn't move the numbers. So you shipped another one this week. That one didn't work either. Now you're planning next week's feature and somewhere in the back of your mind you know - you know - that this one probably won't work either. But you keep going because what else do you do? The app is live. You raised money. Your investors expect progress. And progress looks like building things. So you build. You vibe-coded the original version in a few weeks using Replit or Lovable or Bolt. That speed felt like a superpower. Need a notification system? Done in a day. Dashboard? Two days. New user type? A weekend. The tools let you ship faster than you ever imagined. And that's exactly the problem. When building is cheap and fast, the instinct is to keep building. Feature after feature after feature, hoping one of them is the thing that unlocks growth. It's like buying lottery tickets - each one feels like it could be the winner, so you keep buying. Building