Zenovay vs Google Analytics: I switched after 8 years. Here's my honest take.

I ran Google Analytics on every project since 2018. When GA4 replaced Universal Analytics, I stuck with it. Learned the new UI. Rebuilt my reports. Figured out the event model. Then last year I installed Zenovay on one of my production sites as an experiment. Two months later, GA4 was gone from that project. Three months later, it was gone from all of them. This is not a hit piece on GA4. It is a genuinely good tool for certain use cases. But for the way I work, the tradeoff stopped making sense. The setup gap GA4 setup is a project. Create a property. Configure a data stream. Install gtag.js or set up Google Tag Manager. Define custom events for the things you actually care about. Configure conversions. Set data retention. If you have EU users, add a consent management platform and configure Consent Mode v2. If you want raw data access, connect BigQuery. For someone who has done it before, that is a day of work. For a founder doing it for the first time, it can take a week of Googling