You're Probably Undercharging: A Practical Guide to SaaS Pricing for Indie Hackers

I have launched four products in the last two years. Three of them had the same problem, and it had nothing to do with the code, the marketing, or the feature set. The problem was the price. With the first product, I charged $9 per month because it "felt right." With the second, I offered a generous free tier because I wanted traction. With the third, I matched a competitor's pricing without thinking about whether their cost structure had anything to do with mine. Every single time, the pricing was wrong. And every single time, the fix was the same: charge more. This is not another generic article about pricing models. This is what I have actually learned, what I got wrong, and the framework I use now before putting a number on anything. Why Indie Hackers Are Terrible at Pricing Let me be direct. Most developers undercharge, and they do it for reasons that feel logical but are not. Fear of rejection. You spent weeks building something. The thought of someone seeing the price and bounci