Your Website Is Quietly Turning Customers Away

Almost none track how many people leave because they simply cannot use the website. In 2025, 94.8% of homepages still fail basic accessibility checks, according to the WebAIM Million Report. Globally, around 16% of people live with significant disabilities, based on data from the United Nations. In Canada, about 26% of people have a confirmed disability when considering all types and levels. This is not a niche audience. It is a meaningful part of your market. What This Looks Like in Real Life A visitor with low vision lands on your site. The contrast is weak. The product description is hard to read. They leave. Someone with dyslexia struggles with dense text and tight spacing. Reading becomes exhausting. They close the tab. A user with attention difficulties feels overwhelmed by visual clutter and cannot focus on the main content. They abandon the page. You do not see these moments in your analytics. You just see a bounce. The Revenue Leak No One Calculates Let’s stay conservative. As