Your Next Customer Might Be an Agent

I didn’t choose OpenClaw because of a feature comparison chart. I chose it because it had personality. That sounds ridiculous when you say it out loud — picking infrastructure based on vibes. But here’s what actually happened: I was evaluating personal AI agent platforms, and most of them presented themselves the same way. Clean landing pages. Bullet-pointed feature lists. Enterprise-grade this, seamless-integration that. They were optimized for a human scanning a pricing page. OpenClaw’s pitch hit different. The documentation had voice. The community had energy. The SOUL.md concept — giving your agent a persistent identity file — wasn’t a feature. It was a philosophy . I wasn’t buying a tool. I was choosing a collaborator’s personality. And I didn’t find OpenClaw by Googling “best personal AI agent.” I asked Claude. The purchase funnel you can’t see Here’s a stat that should rearrange your priorities: 84% of B2B buyers now use AI for vendor discovery , and 68% start inside AI tools be