Your Email Signature Is a Billboard (Most People Waste It)

The average professional sends about 40 emails per day. That is 40 times your email signature appears in someone's inbox, on their screen, right after whatever you just wrote. Over a month, that is roughly 800 impressions. Over a year, somewhere around 10,000. Most people fill this space with an inspirational quote they found in 2014, four social media icons nobody clicks, and a phone number they send to voicemail anyway. Your email signature is a micro-billboard. Every time you send an email, you are running an ad. You are just not being intentional about what the ad says. What Actually Belongs in a Signature Keep it to four or five lines maximum. Every element should earn its place. Your name. Obviously. Your title or one-line description of what you do. Not your full job title if it is one of those compound monstrosities that HR invented. "Product Designer" beats "Senior Associate Product Design Specialist II." One link. Not five. One. The thing you most want people to click. Your p