Wine classification - Vivino Qwasar

In our previous analysis, we explored what makes a wine "good." Today, we address a more strategic question: How big is the market, and who owns the largest slice of the pie? By analyzing over 12,000 unique wines, we can move beyond the bottle and look at the industry's economic footprint. 1. The Hypothesis: Red Dominance In the global wine trade, we hypothesize that Red Wines occupy the largest market share both in volume and total value, likely accounting for over 60% of the available products due to higher consumer demand and cellarability. 2. Methodology: Volume vs. Value To analyze the "size" of the market, we look at two metrics: Market Volume: The total count of unique wine labels produced. This represents the diversity of the market. Market Value Proxy: The sum of all listed prices. This represents the total capital tied up in the current inventory. 1. Market Segmentation Our analysis shows a significant skew toward Red wines. Based on our dataset of 12,827 observations: Red Wi