Why I store Shopify form submissions as metaobjects (and you should too)

I've been building Shopify apps for a while, and one problem kept coming up: merchants lose their data when they switch apps . They'd use a form app for months, collect hundreds of customer enquiries or leads, then switch to a different tool - and all that data was locked in the old app's external database. Some apps make it hard to export. Some charge you to get your own data out. Some just shut down. So when I built EverForms , I made one architectural decision that changed everything: store every form submission as a Shopify metaobject . What are metaobjects? Metaobjects are Shopify's flexible, structured data storage layer. Think of them like custom database tables that live inside your Shopify store. You define a schema (fields, types), and Shopify stores and manages the data for you. json { "type": "form_submission", "fields": [ { "key": "name", "value": "Jane Smith", "type": "single_line_text_field" }, { "key": "email", "value": "jane@example.com", "type": "single_line_text_fiel