Why I Built Pulzivo — One Tool for Both Web and Product Analytics (No More Choosing)

In my previous post, I shared why GA4 felt painfully overkill for my Angular SPA . Many of you replied asking: "Okay, but what actually makes Pulzivo different from Plausible, PostHog, Fathom, or Mixpanel?" So I created the Why Pulzivo page. Here’s the honest story behind it, from a developer’s perspective. The Frustrating Choice Most Tools Force On Us You basically have two types of tools today: Web analytics tools → Great for page views, bounce rate, traffic sources, but they become useless once the user logs in. Product analytics tools → Excellent for funnels, feature usage, and retention, but they’re heavy, expensive, and overkill for landing pages or content sites. What if you’re building a SPA where the website is the product ? Or you’re a solo founder running both a marketing site and a SaaS? Most people end up with two scripts , two dashboards , two bills , and double the privacy/compliance stress. I got tired of that compromise. Pulzivo’s Core Idea: One Lightweight Script That