Why does every job tracker cost £50/month when most tradespeople just need a list and an invoice

Been building tools for a while. Most of them never make it past the "spent a weekend on this" stage. This one I kept using, so I cleaned it up and put it out. My brother-in-law is a plumber. He's been tracking jobs in a notes app and invoicing from a Word template he emailed to himself four years ago. Not ideal, but functional. I showed him Tradify. £47/month. He used it for two weeks and cancelled. Too much going on - route planning, team timesheets, a whole CRM. He's one person with a van and a phone. He doesn't need any of that. Jobber is £49. Same problem. They've both moved upmarket, which makes commercial sense - bigger teams, more seats, higher ARR. But it leaves a gap. There are loads of solo tradespeople. One person, no staff, doing all the quoting and invoicing themselves after a day's work. Most of them just need a list of jobs, client contact details, and a way to send an invoice that doesn't involve a Word template from 2019. That's it. So I built that. Add clients Log jo