What Your Domain TLD Reveals About Your Business (And What We Learned Tracking 22,000 Sites)

When someone registers a new domain, they're making a statement — even before they've written a single line of code. .com says "I'm building something serious and timeless." .ai says "I'm in the AI wave." .online says... well, we'll get to that. MRRScout has indexed 22,381 new websites discovered in early 2026. We wanted to understand what the TLD distribution tells us about intentions, categories, and business quality signals in the current landscape. The TLD Landscape of New Sites in 2026 Here's what we found across our entire database: TLD Sites Share Signal Type .online 4,506 20.1% Low-signal .xyz 2,730 12.2% Low-signal .store 2,721 12.2% E-commerce .site 2,122 9.5% Low-signal .co 1,992 8.9% Startup .app 1,643 7.3% Developer/product .ai 1,359 6.1% AI product .tech 931 4.2% Technical .com 873 3.9% Classic .io 821 3.7% Developer/SaaS .cloud 808 3.6% Infrastructure .dev 711 3.2% Developer The first thing that jumps out: the classic .com has the ninth-highest count in our dataset. It's