What I Learned from "The Mom Test" - Chapter 6: Finding Conversations

A developer's guide to actually finding people to talk to — and making them want to talk to you So you know how to ask good questions (Chapter 1-3), keep things casual (Chapter 4), and push for real commitments (Chapter 5). Great. But there's one problem nobody talks about enough: where do you actually find these people to talk to? Chapter 6 is Fitzpatrick's playbook for finding conversations. And the core insight surprised me: you don't need to be a networking wizard. You just need to be strategic about where you show up and how you ask. Outline In this post, I'll break down Chapter 6 into the following sections: Going to Them: Cold Outreach — Why cold conversations are a necessary evil and how to make the most of them (cold calls, serendipity, finding excuses, immersing yourself, landing pages, and getting clever). Bringing Them to You — How to flip the dynamic so customers find you instead (organising meetups, speaking & teaching, industry blogging). Creating Warm Intros — The gold