What even is orchestration?

I accidentally ended up in the process automation and orchestration space when I started my career, and somehow even more accidentally I'm still there. As Taylor Swift says, "help, I'm still at the restaurant." Being in the enterprise software space this long, I feel like the pendulum has swung back and forth between "buy a full suite platform, it has everything you need" and "avoid vendor lock-in" and something in between. AI has certainly left it's mark, but hasn't changed things all that dramatically. You'll find people and companies saying you need a specialized purpose-built platform with a very specific set of use cases or personas or one that's agnostic and fits any and all needs. It's no different in the process automation and orchestration space. All of this to say, we still have the same problem - this separation in ownership and responsibilities from the thing we want to improve and how it's actually going to be improved. You often here this positioned as "the business" and