We Put the Signup Inside the Demo. Here Is What Changed.

We had 66 people start our demo. 12 reached the login screen. 0 signed up. The funnel data told us exactly where people were dropping. But the why was less obvious. Was it the product? The value prop? The friction? Then we realized: to sign up, you had to leave the demo entirely, navigate to a separate page, and start an auth flow with no context about what you were about to get. So we fixed that. We put the email input inside the demo itself. The Change Instead of: Click here to sign up → navigate to /login → enter email → check inbox → magic link → onboarding We built: Demo is running → "Want to save your agent address? Enter email." → inline capture → magic link sent → continue in same window The key insight: interruption is the enemy of conversion. Not friction per se — the navigation away from context. A developer who just spent 3 minutes talking to our demo agent has a mental model of what they are getting. The moment they click a link and land on a new page, that context dissolv