We built an ad creative workflow tool for marketers — here's our tech stack

I spent the last few months building Hooksy with my team — a creative workflow platform that helps marketers collect, organize, and break down winning ad creatives across Meta, TikTok, YouTube, and LinkedIn. Here's the tech stack we chose and why. The Problem Every marketer we talked to had the same workflow: screenshot ads into Google Drive, dump links in Slack threads, copy scripts into spreadsheets. Inspiration scattered everywhere, impossible to find when you actually need it. We wanted to build a single workspace where you can save any ad in one click, auto-extract the script, and organize everything into collections — so when it's time to brief your creative team, everything is right there. Tech Stack Frontend Next.js 15 with TypeScript — fast iteration with SSR out of the box Tailwind CSS — rapid UI development without context-switching Radix UI — accessible, unstyled components we can fully customize React Query — clean server state management Backend FastAPI (Python) — async a