Twitter Cards vs Open Graph: What's the Difference and Which Should You Use?
If you have ever pasted a link into Twitter, Slack, or iMessage and seen a rich card appear, you have witnessed two competing standards doing their job: Open Graph (from Facebook) and Twitter Cards (from Twitter/X). They often get used interchangeably, but they have real differences. Here is what you need to know. The Short Answer Open Graph is the universal standard — LinkedIn, Discord, Slack, iMessage, WhatsApp, and most other platforms read it. Twitter Cards are Twitter's own extension — they add features Open Graph lacks, like player cards and app cards. In practice: implement Open Graph first, then add Twitter-specific tags for the extras. Open Graph Protocol Created by Facebook in 2010, Open Graph ( og: ) is now the de facto standard for link metadata across the web. <head> <meta property= "og:title" content= "Your Page Title" /> <meta property= "og:description" content= "A one or two sentence description." /> <meta property= "og:image" content= "https://yoursite.com/og-image.png
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