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The Site-Search Paradox: Why The Big Box Always Wins
via Smashing Magazinehello@smashingmagazine.com (Carrie Webster)
Success in modern UX isn’t about having the most content. It’s about having the most findable content. Yet even with more data and better tools than ever, internal search often fails, leaving users to rely on global search engines to find a single page on a local site. Why does the “Big Box” still win, and how can we bring users back?
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