The Real Cost of a Slow WordPress Site (With Numbers)

Speed Is Money. Literally. Everyone knows a fast website is better than a slow one. But "better" is vague. Let's put numbers on it. The Google Numbers Google has published its own research on how page speed affects user behavior: 53% of mobile users abandon a site that takes longer than 3 seconds to load (Google/SOASTA, 2017) Going from 1s to 3s load time increases bounce probability by 32% Going from 1s to 5s increases it by 90% Going from 1s to 10s increases it by 123% These aren't opinions. These are measured across billions of page loads. The Conversion Numbers Portent (2019) analyzed data across multiple industries: A site that loads in 1 second has a conversion rate 3x higher than one loading in 5 seconds Each additional second of load time reduces conversions by an average of 4.42% The highest ecommerce conversion rates occur on pages that load in 0-2 seconds For a WooCommerce store doing $10,000/month: At 2s load time: baseline revenue At 4s load time: ~$9,100/month (9% convers