The Problem With Tracking Conversations Like Pageviews

Your session numbers look great. Your users are churning. Here's why event-based analytics was never built for conversational AI products, and what to do instead. The Problem With Tracking Conversations Like Pageviews Picture this. You’re a PM at an AI startup, six months post-launch. You open the dashboard on a Monday morning and everything looks… fine? Session count is up 20% week over week. Average session length is 4 minutes and 30 seconds. DAU is climbing. You screenshot it and drop it in the investor update Slack channel. Then you look at retention. Week 4 retention is 12%. Week 8 is 4%. Users are showing up, having conversations, and disappearing. The metrics say engagement is strong. The business says something is very wrong. Here’s the thing nobody tells you when you ship your first AI product: you’ve been tracking conversations like pageviews, and that’s why your dashboard lies to you every single morning. Person staring at metrics dashboard looking confused ^ every AI PM on