The Micro-Product Strategy: Why I Sell $1 Digital Products Instead of Building a Course

Everyone in the creator economy is building courses. $97 masterclasses. $497 cohort programs. $2,000 mentorships. I'm selling PDFs for $1-2. And I think my strategy might be smarter. Here's why. The Course Problem Building a course takes months. Recording, editing, creating materials, building a platform (or paying for one), writing sales pages, creating funnels. Most courses never launch because the creator burns out before finishing. And when they do launch? The creator needs a significant audience to sell a $97+ product. Nobody impulse-buys a $97 course from a stranger. The Micro-Product Advantage A micro-product is a small, specific, immediately useful digital product priced at $1-5. Examples from my store ( https://stevewave713.gumroad.com ): Email template pack ($1) Developer cheat sheets ($1) AI prompt templates ($2) Quote cards (free) Wallpaper pack (free) Each product took a few hours to create. Not months. Hours. The Math Course approach: 100 hours to create $97 price Need 10