The information your users need already exists. It's just in 50 different places.

There's a pattern I keep seeing in the products that actually get traction. They don't invent new information. They consolidate information that already exists but is scattered, unstructured, and painful to find. Stripe didn't invent payments. They consolidated a fragmented integration nightmare into a clean API. Airbnb didn't invent short-term rentals. They consolidated listings that were scattered across Craigslist, local classifieds, and word of mouth. Notion didn't invent documents, wikis, or project boards. They consolidated three categories of tools into one workspace. The pattern is the same every time. Valuable information exists. It's just in 50 different places. The product is the consolidation layer. I want to talk about how we applied this pattern while building a travel product for solo women travelers, because the process taught me something about product development that I think applies way beyond travel. The discovery phase that changed everything My cofounder and I met