The Go-to-Market Bottleneck

Imagine your engineering team can ship a complete feature in a day. Specs go in, verified software comes out. You solved the pipeline problem. Is your sales team ready? Last week I wrote about the pipeline bottleneck: AI generates code faster, but review, testing, and deployment can't keep up. But even if you solve that problem completely, there's a bigger one waiting. Imagine you reach Level 5. Specs go in, verified software comes out. Your engineering team can ship a complete feature in a day. What happens next? Is your sales team ready to sell it? Has sales engineering updated the demo? Has marketing updated the positioning? Has support been trained? Has operations provisioned the infrastructure? Has finance updated the pricing model? Have your channel partners been enabled? Has governance signed off? At Level 5, the engineering bottleneck disappears. But the go-to-market bottleneck becomes the constraint. And unlike engineering, you can't automate your way through most of it. This