The Digital Product Passport Is Moving From Concept to Execution

For a long time, the Digital Product Passport felt theoretical. Standards discussions. Working groups. Position papers. Now it’s different. Budgets are allocated. Platforms are being selected. Pilot projects are turning into implementation roadmaps. The question is no longer if . It’s: How do we actually deliver this in a real system landscape? The Standard Is Not the Hard Part The Digital Product Passport builds on the Asset Administration Shell. The specification is detailed.The semantic structure is defined. Interoperability is a serious effort. But in industrial reality, the friction is rarely the standard itself. It’s this: Product master data in ERP Technical attributes in legacy .NET systems Bills of material in PLM Units that differ between systems Field names that evolved over fifteen years “Digital” processes that still rely on Excel exports You don’t “introduce AAS” into that environment. You extract data from brownfield systems. You map fields to semantics. You normalize un