The Best Bitly Alternative in 2026 (Free Custom Domain Included)

The Best Bitly Alternative in 2026 (Free Custom Domain Included) You're building something meaningful—a SaaS product, a content empire, a newsletter with real traction. Then you hit that moment: you need to share links professionally, track clicks, and suddenly Bitly's pricing hits you like a truck. $35/month just to get a custom domain? For link shortening? If that sounds familiar, I've been there. And I found something better. The Bitly Problem (and Why It Still Exists) Bitly has been the default for a decade. But defaults don't always stay great. Their free plan gives you basic link shortening and zero custom domains. Their pro plan—the one you actually need—costs $35/month. For that price, you get: One custom domain Standard analytics Limited API access No team collaboration on the free tier Meanwhile, the indie dev and creator landscape has exploded. People need more. And they shouldn't have to pay enterprise prices to get it. I switched to Dub.co three months ago, and honestly, I