The 8 SaaS Metrics Every Solo Founder Must Track (With Google Sheets Template)

The 8 SaaS Metrics Every Solo Founder Must Track (With Google Sheets Template) Building a SaaS solo? You're wearing 10 hats at once. Product. Marketing. Sales. Support. Finance. It's overwhelming — and most solo founders don't track the numbers that actually matter. They track vanity metrics (page views, signups) while their business slowly dies. Here are the 8 metrics that tell you the truth about your SaaS. Why Metrics Matter More When You're Solo When you're a team of one: You can't afford to waste time on things that don't work You need clear signals to make fast decisions You have no one to sanity-check your intuitions Metrics replace the team discussions you're not having. The 8 Essential SaaS Metrics 1. Monthly Recurring Revenue (MRR) What it is: The predictable monthly revenue from subscriptions. Formula: MRR = Number of subscribers × Average monthly price Why it matters: It's your business health indicator. Track it daily. Healthy growth: 10-20% MoM for early-stage SaaS. Examp