Share of Voice in AI Search: Why Your Competitors Are Getting Cited in ChatGPT and Perplexity (And You Aren't)

Share of Voice in AI Search: Why Your Competitors Are Getting Cited in ChatGPT and Perplexity (And You Aren't) Your competitors are showing up in ChatGPT responses, Perplexity answers, and Claude citations. Your brand isn't. This isn't random—it's a measurable gap in AI search share of voice that's costing you visibility as AI engines handle 30%+ of search queries and rising. AI search engines prioritize cited sources from authoritative domains with clear topical expertise. Perplexity and ChatGPT increasingly include inline citations, making source attribution visible to users and creating a new brand visibility channel beyond traditional search results. The brands getting cited consistently aren't luckier—they've built the structured content assets and authority signals that AI retrieval systems reward. This guide breaks down how AI engines select sources, what content formats they prioritize, and how to measure your AI search share of voice. How AI Search Engines Actually Select Sour