Retention Over Clicks: A Surprising Lesson from Browser Game Analytics

Retention Matters More Than Traffic In this series, I discuss various aspects of developing my browser game portal Pausen Games. For this portal, it is crucial to find users, to keep them engaged, and for them to come back regularly. I usually use the terms acquisition, engagement time and retention to describe their behavior. The hard lesson I learned: The way the users are acquired determines their engagement time and retention. I need to find those users who are more likely to enjoy using my website, even if that means higher efforts during acquisition and fewer total number of users. In this post I will dive into the details of this mechanic. Why paid traffic might not find the users you want For acquisition, I am combining organic search (SEO) and paid traffic. I am still learning and experimenting and trying out different ideas. For paid traffic, I can use an ad network like Google Ads, assign a daily budget and select the region and languages my ads should be targeting. In addit