Product Hunt Launch Day: Developer's Checklist

The Launch That Actually Matters Most Product Hunt launches fail not because of a bad product—but because of bad execution on launch day. It's a 24-hour sprint that requires active participation, not just posting and hoping. This is the checklist. The Week Before ☐ Set launch date (Tuesday-Thursday get most traffic) ☐ Write compelling tagline (< 60 chars, benefit-focused) ☐ Create 5-6 screenshots showing key features ☐ Record a demo video (60-90 seconds, show the wow moment first) ☐ Write the "About" section: problem → solution → who it's for ☐ Draft 10 "first comments" addressing expected questions ☐ Build a list of people to notify on launch day ☐ Set up email capture on your landing page The Tagline Formula Bad: "AI-powered developer tool" Good: "Ship production code 3x faster with AI that understands your codebase" Formula: [Action verb] + [desired outcome] + [how/differentiator] Examples: - "Send transactional emails that actually land in inboxes" - "Monitor your API for free — no