Plausible vs Umami: Which Analytics Tool?

Privacy-focused analytics without Google. Plausible and Umami are the two best self-hosted alternatives — here's how they stack up. Quick Verdict Plausible is the better choice for most self-hosters who want a polished, feature-rich analytics dashboard. It has built-in Google Search Console integration, email reports, and revenue tracking — features Umami lacks. Choose Umami if you need the lightest possible deployment (one container + PostgreSQL, ~200 MB RAM) or prefer the MIT license over Plausible's AGPL. Both are privacy-focused, cookie-free, and GDPR-compliant out of the box. Overview Plausible ( plausible.io ) is a privacy-first web analytics platform built with Elixir. The Community Edition (CE) is self-hostable under AGPL-3.0. It uses ClickHouse as its analytics data store alongside PostgreSQL for configuration, which makes it heavier to run but fast at querying large datasets. Plausible also offers a paid hosted SaaS starting at $9/month. Umami ( umami.is ) is a minimal, open-