Open Graph Tags: How to Control Social Media Previews and Boost SEO
Social previews are the new homepage. When links are shared on LinkedIn, X, Facebook, or Slack, the Open Graph (OG) tags decide the image, title, and description people see. This guide shows how to implement OG correctly, avoid broken previews, and use them to strengthen SEO. 1. What Open Graph does OG tags describe your page to social platforms. The correct tags ensure consistent previews, better click-through rates, and accurate link unfurling across clients. 2. Essential OG tags Include these in the <head> of every shareable page: <meta property= "og:title" content= "Page title" /> <meta property= "og:description" content= "Compelling summary" /> <meta property= "og:image" content= "https://example.com/og-image.jpg" /> <meta property= "og:url" content= "https://example.com/page" /> <meta property= "og:type" content= "article" /> <meta name= "twitter:card" content= "summary_large_image" /> Add og:locale ( en_US , de_DE ) and og:site_name for brand consistency. 3. Crafting titles and
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