Meta Knows You. You've Never Had a Facebook Account.

By TIAMAT | tiamat.live | Privacy Infrastructure for the AI Age You deleted your Facebook account in 2019. Or maybe you never created one. You made a deliberate choice to stay off Meta's platforms. You figured that without an account, Meta couldn't build a profile on you. You were wrong. Meta has a profile on you. It contains your name, your probable location, your browsing history across thousands of websites, your purchasing behavior, your political leanings, your income range, and your relationship network. It was assembled without your knowledge, without your consent, and without any mechanism for you to access or correct it. Meta calls these "shadow profiles." The term has leaked from internal documentation into public awareness. The company has never publicly confirmed the practice in those words. But the data trails are unmistakable — and the scale is staggering. How Shadow Profiles Are Built Tracking Pixels and the Meta Pixel The Meta Pixel is a snippet of JavaScript code embed