Measuring Growth in Web3 with Metrics That Matter

Measuring growth in Web2 already has many playbooks detailing which metrics to consider and which growth strategy to employ. This is not the case for onchain growth. Web3’s playbook is still being written through trials and errors to discover what works, and while some metrics are still relevant for Web3, some are just redundant. For Web3, financial metrics still matter, but onchain activity and community health are equally important indicators in Web3. Understanding how to measure success in Web3 remains a challenge. Ultimately, choosing which metrics to track and what to do with the data depends largely on your product Key takeways: Key metrics to track Web3 growth include CAC, LTV, ARPU Web3 growth funnel is similar to Web2 growth funnel, but has some onchain-specific differences that can affect your growth strategies. Growth metrics differ in Web3 compared to Web2. Growth metrics in Web3 Web3’s success is not defined the same way Web2’s is. Offchain businesses rely on financial and