Marketing KPIs: Metrics by Channel and Role

Direct Answer: What Marketing KPIs Should You Track? The marketing KPIs that matter depend on your channel, funnel stage, and role. At a minimum, every marketing team should track: Customer Acquisition Cost (CAC), Marketing Qualified Leads (MQLs), Conversion Rate, Customer Lifetime Value (CLV), and Marketing-Sourced Revenue. Beyond these five, the right KPIs depend on your primary channels: SEO teams track organic traffic and keyword rankings, PPC teams track ROAS and cost per acquisition, email teams track revenue per email and list growth rate, and content teams track traffic per post and content-sourced pipeline. The most common mistake is tracking too many metrics, 15-20 KPIs dilute focus. Elite marketing teams track 5-8 primary KPIs with clear targets and review them weekly. What Are Marketing KPIs A KPI (Key Performance Indicator) is a quantifiable metric that measures how effectively a team or organization is achieving its key business objectives. Marketing KPIs specifically mea