Klaviyo Pricing 2026: Plans, Costs, and Value

Direct Answer: How Much Does Klaviyo Cost? Klaviyo has three pricing tiers: a Free plan (up to 250 contacts, 500 emails/month), an Email plan (starting at $20/month for 251-500 contacts), and an Email + SMS plan (starting at $35/month for 251-500 contacts with 1,250 SMS credits). Pricing scales with your contact list size. At 10,000 contacts, expect to pay $150/month for email only or $165/month for email + SMS. At 50,000 contacts, you are looking at $720/month for email alone. There is no annual discount, Klaviyo charges the same rate whether you pay monthly or annually. Klaviyo Pricing Overview Klaviyo is an email and SMS marketing platform built primarily for e-commerce businesses. It became the default email platform for Shopify merchants after its deep native integration and IPO in September 2023 (NYSE: KVYO). As of early 2026, Klaviyo serves over 193,000 customers globally . Klaviyo's pricing model is straightforward in concept, you pay based on the number of active profiles (con