IndexNow explained - notify search engines when you publish

Static sites and blogs change whenever you deploy. Search engines that support IndexNow can learn about those changes without waiting for the next blind crawl. This page covers why that matters, what the protocol does, and how to wire it into a real workflow, including patterns you can reuse in your own automation or a small Go CLI. Why use IndexNow on a static or Hugo site If you deploy Hugo to S3 or similar you already ship HTML and a sitemap.xml . Crawlers will eventually read the sitemap but timing is not under your control . After a migration or a batch of new posts you care about fresh indexing more than "sometime next week." IndexNow is a push channel. You POST a list of canonical URLs you care about. Participating engines (including Microsoft Bing and others listed on indexnow.org ) can prioritize fetching those URLs. It does not replace good URLs redirects or internal linking but it closes the loop between git push and search engine awareness . What IndexNow does At a high lev