I Roasted 50 Landing Pages — Here Are the 7 Most Common Mistakes

For the past three months, I've been running a "landing page roast" exercise in an indie hacker community. The rules were simple: post your landing page, and I'll give you brutally honest feedback in 5 minutes or less. Fifty landing pages later, I've seen clear patterns. The same mistakes show up over and over, regardless of whether it's a SaaS tool, an API product, or a consumer app. Fix these seven issues, and your landing page is already better than 80% of what's out there. Mistake #1: The Hero Says What You Do, Not Why I Care This is the single most common mistake. The hero section — the first thing visitors see — describes the product instead of the benefit. What I keep seeing: "AI-Powered Data Integration Platform" What works better: "Connect your data sources in 5 minutes, not 5 days" The difference is perspective. The first is about you. The second is about me and my problem. The formula: [Desired outcome] + [in less time/effort than expected] Your hero headline should pass the