I Built an AI-Powered SEO Stack with Claude Code. Here's What Actually Works

I run a grooming brand on Shopify. It's just me — no SEO team, no marketing hire, no agency. A few months ago I started duct-taping AI agents together to handle my SEO. Some of it works surprisingly well. Some of it was a waste of time. Here's all of it. Why I Built This I sell men's grooming supplies. Think shaving creams, shaving soaps, deodorants, skincare, post shave products. I have a laptop and stubborness. The thing that pushed me over the edge: I realized more and more people are discovering products through AI. Not just Google anymore — ChatGPT, Perplexity, Google's AI Overviews. Someone asks "what's the best tallow shaving soap?" and an AI just... picks brands to recommend. I had no idea if my brand was one of them. That bugged me enough to do something about it. What I Stitched Together Claude Code is the brain. It's Anthropic's CLI tool — basically a terminal where Claude can use tools, read files, call APIs. Everything else plugs in through MCP servers, which are connector