I asked 40 freelancers how they got their first client. Here is what actually worked.

Nobody tells you how hard it is to get your first freelance client. The advice is always the same: update your LinkedIn, reach out to your network, post on Twitter. Fine advice if you have a network and are comfortable cold pitching. Less useful if you are starting from scratch. Here is what actually works. The fastest route: warm leads from a previous job If you have worked somewhere, you have contacts. Former colleagues, managers, clients. These people know your work. They are not a cold pitch. The message is simple: "I have gone freelance. I am taking on [X type of work]. Thought of you — is there anything you need, or do you know anyone who might?" Most people will say no. Some will forward it. One or two will have something. That is enough to start. Second fastest: productise one thing Do not offer "general consulting". Offer one specific thing with a clear deliverable and a fixed price. "I build Notion client portals for service businesses. Fixed scope, £X, delivered in 5 days."