HubSpot Salesforce Integration: Setup Guide

Direct Answer: HubSpot Salesforce Integration at a Glance The native HubSpot-Salesforce connector is a bidirectional data sync running every 10–15 minutes, mapping contacts, companies, deals, and activities between both systems using configurable field-level rules. HubSpot functions as the marketing database; Salesforce is the sales system of record. Not all records sync automatically, an Inclusion List controls which HubSpot contacts enter Salesforce. Best suited for B2B companies with 50–500 employees and separate marketing and sales teams. How Does HubSpot Salesforce Integration Work? The native HubSpot-Salesforce connector is a bidirectional data sync that runs every 10–15 minutes. It maps contacts, companies, deals/opportunities, and activities between the two systems using configurable field-level rules. HubSpot acts as the marketing database; Salesforce acts as the sales system of record. Data flows both ways, but you control direction and conflict resolution per field. Not all