How World's AgentKit Is Building the Identity Layer for a $5 Trillion AI Commerce Takeover

\ What happens when your AI agent tries to buy a concert ticket, and 100,000 other AI agents, run by a single person, are attempting to do the same thing at the same moment? \ That is not a hypothetical. It is the exact problem that World , the digital identity project co-founded by Sam Altman, is now building infrastructure to solve. On March 17, the company launched AgentKit in beta, a developer toolkit designed to let AI agents carry cryptographic proof that a real, unique human stands behind them. The product integrates with x402 , an open payment protocol developed by Coinbase and Cloudflare, creating what World describes as a complete trust stack for the agentic web. \ \ Why This Market Cannot Wait The scale of what is being built around is significant. McKinsey estimates that agentic commerce could generate between $3 trillion and $5 trillion in global revenue by 2030 , with the US B2C retail market alone representing up to $1 trillion of that figure. Bain projects that AI agent