How We Built SEO-Driven Content for a Niche EdTech Platform (Pharmacist Licensing Exams)

Most SEO case studies talk about SaaS, eCommerce, or productivity tools. But what happens when your niche is… overseas pharmacist licensing exams? Low search volume. Highly technical topics. Medically regulated content. Extremely high intent audience. In this post, I’ll break down how we built an SEO-driven content system for a niche EdTech platform preparing pharmacists for international licensure exams — and how technical structure + content clustering helped drive qualified traffic. The Challenge: High Intent, Low Volume Pharmacist licensing exams like: OPRA (Australia) DHA (Dubai) PEBC (Canada) PSI (Ireland) don’t have massive search volumes. Instead of 50,000 searches/month, you get: 50–500 searches per keyword Extremely specific queries Long-tail informational + transactional intent Which means: You can’t rely on generic blog content. You need precision SEO. Every page must convert. Step 1: Deep Keyword Research for Medical Exams We didn’t chase volume. We chased intent + exam st