
How We Built a GA4-Compatible Analytics Pipeline to Escape US Tech Lock-in
How We Built a GA4-Compatible Analytics Pipeline to Escape US Tech Lock-in - d8a.tech Google Analytics is everywhere. It's also a deal-breaker for a growing number of teams. Under GDPR and the post-Schrems II landscape, sending EU visitor data to Google's US infrastructure is legally murky at best. For healthcare organizations under HIPAA or government sites under FedRAMP, it's a non-starter. The usual answer is to switch to a privacy-friendly alternative. The problem: most of them require you to throw away your existing tracking plan and start over. If you've invested in a GA4 setup - event taxonomy, GTM configuration, custom dimensions - that's a real switching cost. One hard requirement We built d8a around a single constraint: it had to speak GA4's protocol natively. Same /g/collect endpoint, same parameters. If you're already sending data to Google, you're already sending it in the right format for d8a. No rewrites, no migration weekend. How it's put together The pipeline has three
Continue reading on Dev.to
Opens in a new tab


