How to Set Up Google Tag Manager in Magento?

Nowadays, to run a successful online store, merchants need to understand customers’ preferences and tastes. And tools like GTM make it easier to collect this kind of data, which merchants can use to improve conversions and optimize marketing efforts without touching a line of code. In this guide, we’ll go through how to install and configure Google Tag Manager in Magento 2, and how to start tracking key events. Why Use Google Tag Manager in Magento 2? Before jumping into the setup, let’s see which benefits GTM offers to your Magento store: Advanced Analytics & Insights With the help of GTM, merchants can integrate tools like GA4 and Google Ads into their store to receive a full funnel view of customer behaviour. Easy Tracking Without Code Changes GTM lets merchants add and update tracking without redeploying the site for every tracking tweak. Therefore, it offers faster updates and experimentation. Enhanced Ecommerce Tracking With GTM, merchants can track which products perform best, i