How to optimize images for websites (WebP, AVIF, responsive images)

Image optimization is still one of the easiest ways to improve website performance. Many websites still serve large JPEG or PNG files even though modern formats like WebP and AVIF can significantly reduce size while keeping good quality. In this guide I cover: WebP vs AVIF responsive images hero images and performance metadata and SEO impact Full guide: https://ghostlyinc.com/en-us/how-to-optimize-images-for-websites/