How to Make Your Product AEO-Ready: A Practical Checklist

How to Make Your Product AEO-Ready: A Practical Checklist SEO made your product findable by search bots. AEO — Agent Engine Optimization — makes your product usable by AI agents that move money. Simon Taylor coined the term in The Agentic Payments Map to 270K subscribers. Zero search competition for this term today. Early movers will win, just like early SEO movers did. Here's the practical checklist. What AEO Actually Means An AI agent evaluates your product in milliseconds before deciding whether to use it. The checklist it's running (implicitly): Can I transact here without human auth interruption? Is there a machine-readable signal I can trust? Does this service accept agent-initiated API calls? Will I get a structured response I can parse? Is the fee structure predictable (no hidden slippage)? Any "no" and the agent skips you — not because it can't, but because uncertainty has a cost. The 4-Layer AEO Stack Layer 1: Discoverability Can an agent find you without a browser? ✅ Machine