
How to Get Your First 10 Customers With Zero Audience
Starting from zero is the default. Most successful founders had no audience when they began. Here's how to get your first 10 customers without followers, ads, or luck: 1. Go Where They Already Are Don't build an audience. Borrow one. Your customers are already gathering somewhere. Find those places. Twitter threads about their problem. Reddit posts asking for help. LinkedIn comments complaining about tools. Join the conversation. Don't sell. Help. 2. Reply to Every Relevant Post Set up keyword alerts for your problem space. Someone asks about it? Be the first reply with something useful. Not "check out my product." Actual help. Solve part of their problem in the reply. People click profiles of helpful strangers. Your product link is in your bio. 3. DM the People Who Engage Someone liked your reply? DM them. "Saw you liked my comment about X. Curious, are you dealing with this yourself?" Have a conversation. If they have the problem, offer to help. If it makes sense, mention your soluti
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