How to Find Product-Market Fit (Before You Burn Through Your Savings)

How to Find Product-Market Fit (Before You Burn Through Your Savings) Most startups don't die because the founder ran out of ideas. They die because the founder built something nobody wanted badly enough to pay for. According to CB Insights, 35% of failed startups cite "no market need" as the primary reason they shut down. That number has barely changed in a decade. Product-market fit is the moment when your product stops feeling like a push and starts feeling like a pull. Customers come to you. They tell friends. They get annoyed when it breaks. But getting there? That's the part nobody explains well. So let's fix that. What Does Product-Market Fit Actually Mean? Product-market fit means you've built something that a specific group of people wants so much that it practically sells itself. Marc Andreessen coined the term back in 2007, defining it as "being in a good market with a product that can satisfy that market." But that definition is a bit abstract. Here's a more practical one: