
How to Extract Competitor Reviews from Trustpilot (JSON-LD Method)
Your competitor just got 50 new reviews on Trustpilot. Are they positive? Negative? What features do customers love? What do they complain about? You could read them one by one. Or you could extract all of them in 30 seconds. Why Trustpilot Data Matters Trustpilot reviews are gold for: Competitive analysis — what customers love/hate about competitors Product development — find feature gaps from competitor complaints Sales enablement — "their customers complain about X, we solve X" Market research — understand customer pain points at scale Reputation monitoring — track your own brand's review trends The JSON-LD Secret Most scrapers parse Trustpilot's HTML — which changes frequently. But there's a more reliable method: JSON-LD structured data . Every Trustpilot business page embeds structured review data in a <script type="application/ld+json"> tag. This is machine-readable data that Trustpilot provides for Google's search results. // Inside every Trustpilot page { " @type " : " Organiza
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