How to Conduct User Interviews: The 937-Interview Framework That Found PMF

How to Conduct User Interviews: The 937-Interview Framework That Found PMF TL;DR : HeyGen's founder conducted 937 user interviews in 6 months to find product-market fit. This is the exact framework — from screening users to extracting actionable insights. Why User Interviews Matter Before writing a single line of code for your next feature, ask yourself: have you actually talked to users? "Product founders spend the first 6 months doing intensive user interviews. HeyGen did 937 interviews. Wisperflow and Higgsfield did 500+ each. It's constant interviewing and iterating." — Iris, ex-AFFiNE COO The Numbers That Matter Metric Benchmark Registration → Paid conversion 5-8% Interview frequency 3-5 per week Actionable insights per interview 3+ items Step 1: Screen Your Interview Candidates Not all users provide equal value. Prioritize ruthlessly: Priority User Type Why Interview Them 🔴 P0 Paying users Most honest feedback — they've voted with their wallet 🔴 P0 Power users Deep product knowle