How to Build a Prospect Research Bot That Automatically Pulls Company News Before Every Sales Call

How to Build a Prospect Research Bot That Automatically Pulls Company News Before Every Sales Call You're three minutes away from a discovery call. You open the prospect's company website. The "About" page is the same as it was six months ago. You check LinkedIn — nothing new jumps out. You Google their name and get a press release from 2023. You join the call blind. This is the default experience for most AEs and SDRs. Pre-call research is the highest-leverage activity in sales prep — and also the most automatable. Here's how to build a bot that pulls a 5-point company brief into Slack 30 minutes before every calendar call, for under $10/month. The Problem: Flying Blind Into Discovery Manual pre-call research takes 15–30 minutes per prospect. At five calls per day, that's 1.5–2.5 hours of prep — every single day — that involves opening tabs, scrolling LinkedIn, checking Google News, and trying to remember if you saw a funding announcement last month. The intel that actually moves a co